A car dealership or vehicle local distribution is a business that sells new or used cars at the retail level, based on a dealership contract with an automaker or its sales subsidiary. It employs automobile salespeople to do the selling. It may also provide maintenance services for cars, thus employing Automotive Technicians, stock and sell spare automobile parts, and process warranty claims.
As a buyer, how do you identify a good dealership? It starts at the top, good leadership begets a good dealership. A charismatic manager who has good relationships with his employees and customers, is a good indicator. Those you have to watch out for are the “advertising legends”. You know, the ones who are on TV every time you turn it on. Why advertise so heavily if your business is doing fine?
Fortunately, at Glacier Vehicles, we are just the right fit for you, and a taste of our excellent services is enough advertising for us.
The method of advertising says a lot about a dealership. Prices and offers that are too good to be true, often are, and should be avoided. A thorough look at a dealer’s website can reveal a lot. It can easily show you the difference between a dealership and a “scammer-ship”. Fake dealers won’t have time to properly design their websites. Unrealistic pricing and offering of incentives you don’t really qualify for are also signs. The rule of thumb is, “the louder a dealer yells at you, the more you should avoid them”.
The internet can be a smart way to find a good dealer, so long as you look in the right places. Discussion groups and blogs on dealerships are common options. Unfortunately, their information is not always verifiable, and it’s difficult to identify who’s writing them. However, checking with www.glaciervehicles.com is a good idea. Feedback is important to good dealerships. Unresolved complaints by a dealership will tell you how serious they are.
The condition of a dealership workspace speaks volume. Is it clean? Are the flowers well-trimmed? Are the employees organised? All these and more show attention to detail, and will influence your satisfaction level. Shrewd dealers are aware of the power of first impressions, they can make or break you. Are the salespeople littered about, gossiping in groups, smoking cigarettes? Just keep driving. The mood of the sales representatives will pass on to you. Funny sales reps will bring a smile to your lips, even before they start pitching, and this will make you comfortable to discuss business. However, an unhappy sales rep will reflect badly on the dealership, you cannot expect your customers to be happy, if your employees are not happy with you.
A popular assumption on car dealerships is related to size. It is assumed that the more cars a dealership sells the more it shows how good they are. While this is true in some instances, it is not always the case. What they have sometimes is a great location, more customers, or rich sponsors. You cannot determine anything from the number of cars owned by a dealership. The “real dealership” comes from personalities, and not objects. A small dealership that has approachable employees will get better appreciation from buyers than the big dealership that has rude employees. “Remember, size isn’t everything”.
Ready to choose the right dealership? Call us now on 0208 668 7579.